The new BestWestern Hotel in Zuffenhausen uses LobbySpace to present information about the current weather, current hotel specials and social media content with its guests. This allows existing TVs to be used as a dynamic marketing tool for hotels. “A great channel to present our guests with attractive offers without having to show N24 in continuous loop,” says David Härtl, hotel manager of best Western Loftstyle in Zuffenhausen. LobbySpace was created in collaboration with hoteliers to develop the perfect digital signage hotel software. This allows quick service even in the hectic everyday life of the hotel. Therefore, LobbySpace is especially suitable for hotels that want to upgrade your lobby and not show N24 in continuous loop.
The hotel uses LobbySpace as a communication channel to draw attention to the new craft beer varieties at the bar, for example, or to encourage guests to jog together weekly every Tuesday. The TVs are powered by Asus’ Chromebit media player. The BestWestern design is also integrated into LobbySpace. This allows content to be quickly modified or added.
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