Case Study: Telering & LobbySpace — Digital shop windows for technology professionals
How Telering, together with LobbySpace, is installing over 400 digital signage players in professional technology stores — and thus digitally connecting stationary retail.
Together with Hamburg-based software company LobbySpace, the specialist trade cooperation Telering has taken an important step towards digital customer communication. As part of the partnership, over 400 digital signage players will be installed in technical professional stores across Germany — controlled by LobbySpace's cloud-based software solution.
The aim of the cooperation is to offer over 1,400 independent Telering retailers a modern platform with which they can present their content simply, flexibly and in line with the brand on screens — directly in the shop window or sales room.
Challenge: Uniform communication, easy operation
Telering was looking for a solution that would meet the high requirements of specialist retailers:
a central platform for managing content, individual customization options for every retailer and an intuitive user interface that can be used without previous technical knowledge. At the same time, the system should be scalable and low-maintenance — ideal for a network with over a thousand locations across Germany.
Solution: DISA — The Digital Shop Window
Together with LobbySpace, Telering developed the DISA (digital shop window) concept. The solution is based on LobbySpace's cloud-based digital signage platform, which makes it possible to centrally control content while leaving room for individual design.
Solution highlights:
- Central control: Content can be played nationwide or at branch level.
- Easy to use: Retailers create their own posts and campaigns in just a few minutes.
- Flexible design: Templates and modules ensure a consistent brand image.
- Cloud-based: No local installation — everything runs online.
Results: Visibility and efficiency in retail
With the introduction of DISA, Telering is creating a modern communication infrastructure that digitally strengthens stationary retail. The displays present current offers, brand messages and information in real time — eye-catching and always up to date.
“Our partnership with Telering is an important step on the way to making digital signage as simple and efficient as possible. - Samuel Härtl, CEO LobbySpace”
Results at a glance:
- Over 400 digital signage players in use nationwide
- 100% cloud-based — control possible from anywhere
- Significantly higher customer attention through moving content
Conclusion: A milestone for digital trade communication
About Telering
Telering Marketing GmbH & Co. KG, based in Hamburg, is a specialist trade cooperation with over 1,400 independent member companies throughout Germany. Under the brand Technik-Profi, Telering brings together competent electronics stores that value personal advice, high-quality service and a strong range of brands.
About LobbySpace
LobbySpace GmbH is a Hamburg-based software company that has developed a cloud-based digital signage platform that is used worldwide. With its intuitive software, LobbySpace enables companies to present their content simply, flexibly and professionally on displays — for greater visibility and efficient communication.
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