Inform employees effectively with the EAST model

In today's working world, information is the foundation for productive action, security, and collaboration. But especially in growing companies or at distributed locations, it is a challenge to reach all employees promptly and comprehensibly. This is exactly where digital signage comes in: With centrally controlled screens in operation, information can be presented in a simple, up-to-date and visually appealing way.

To ensure that digital signage is not only visible but also effective, it is worth taking a look at the EAST model — a proven approach to behavioral management. In combination with powerful software such as LobbySpace, this method unleashes its full potential in internal communication.

Why digital signage in employee communication?

Digital information displays enable targeted communication in real time. Content such as safety instructions, internal news, team updates or event announcements can be played out depending on location and time — directly where employees are: in production, in the break room or at the reception.

In contrast to traditional communication channels such as e-mail or attachments, visual information is perceived more quickly and is better retained. But for this to result in real commitment, you need more than just technology — you need a well-thought-out strategy. This is where the EAST model comes in.

The EAST model: communication with impact

The EAST model is based on four principles that help promote desired behavior in people. EAST stands for:

• Easy — Just do it
• Attractive
• Social — Use social influences
• Timely — choose the right time

These principles can be ideally transferred to the use of digital signage in companies.

Easy — make information easy to understand

People prefer simple, clear messages. Content that is complicated or confusing is often ignored. With digital signage, information can be designed in such a way that it can be understood quickly and intuitively — presented visually, in clear language and reduced to the essentials.

With LobbySpace, content can be created without design skills thanks to a user-friendly editor and templates. In this way, even complex information such as process changes or safety measures can be translated into understandable, visual formats.

Attractive — generate attention

Only content that stands out is considered. Attractive design increases perception and therefore effectiveness. Colors, movement, contrasts, and images make content more interesting and emotional.

LobbySpace provides professional design templates, animations and media libraries for this purpose. This creates modern, eye-catching communication — adapted to the company's corporate identity.

Social — use social dynamics

People are guided by the behavior of others. When colleagues show a certain behavior, others are more likely to follow suit. This also applies to information: Socially related content is perceived as more relevant.

Use digital signage to highlight team successes, feedback, or best practice examples. Show quotes from employees, introduce new colleagues, or share figures that the team can be proud of. LobbySpace allows you to integrate such content simply by dragging and dropping.

Timely — Communicate at the right time

The effect of information depends heavily on the time it was transmitted. Digital signage offers a clear advantage here: Content can be played out in a time-controlled manner. This allows employees to see relevant information exactly when they need it.

LobbySpace supports precise time control — for example to display safety instructions in the morning, break information at noon or event invitations in the afternoon. Seasonal topics or weekly updates can also be planned in advance and displayed automatically.

Practical examples of digital signage in companies

• Onboarding: Welcoming new employees on screens on their first day of work
• Safety communication: Visualization of hazard statements or emergency routes in production
• Internal events: Announcement of works meetings, training courses or summer parties
• Key performance indicators: View KPIs, goal achievement, or progress bars in departments
• Motivation: quotes, success stories or team thanks on screens in the break room

Conclusion: Using the EAST model to effectively inform employees

Effective employee information means more than simply providing content. It is about processing information in such a way that it is understood, accepted and translated into action. The EAST model provides a clear structure for this — and with LobbySpace, the right solution is ready for implementation.

Whether in the warehouse, in the office or on the sales floor: With digital signage, employees can be reached where they work — simply, attractively, socially relevant and at the right time.